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Compare options against real decision criteria.

7 checks · 3 content groups

Checklist contents

Review progress

Content and expectations

Compare information and presentation in context of use.

State the difference with contextExplain which needs the product fits instead of claiming it's better in every way.Record the source and time of comparison because features and prices may vary. Set a difference in a specific need so that customers can self-assess the appropriate level.Example The comparison table reads "Comparing standard packages, updated October 2026".Use the same comparison rangeCompare equivalent packages or configurations and meet user needs.Use the same version, time and package type; The different ranges should be clearly stated.Include relevant limitationsIndicate when another option is more appropriate and what trade-offs are needed.State situations where another option may be appropriate so that the comparison table does not obscure the trade-offs.

Navigation and experience

Try the operation, change the status and continue working.

Explain the values in the tableDon't just check yes or no when the feature also has limits or conditions.Full cost comparisonState the cycle, unit and additional charges if price is used as a criterion.Compare the total equivalent costs, do not take the monthly price of one side compared to the yearly price of the other.For direct testing stepSet up a test drive or view documents for customers to evaluate the description for themselves.

Complete the experience

Check for details that are easy to miss when putting the design into use.

Support comparison claims with evidenceProvide testimonials, usage scenarios, or data sources that support the specific difference being compared.A verifiable source and collection point are more useful than a row of logos that lack explanation.

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GUIDANCE

How to review

State the difference with context

Record the source and time of comparison because features and prices may vary.

EXAMPLES

Usage examples

State the difference with context

The comparison table reads "Comparing standard packages, updated October 2026".

Compare Website

Content and expectations

Navigation and experience

Complete the experience

How to review

State the difference with context

Usage examples

State the difference with context

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